Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Brand messaging is the ship you sail through the choppy seas of modern marketing, so you can better communicate what your brand’s all about—be that to prospective or current customers, internal team ...

Brand Storytelling 2023 saw the return of in-person attendance, and with it the event’s first year of in-person screenings from a variety of brands selected by committee. Two films screened in the ...

Cross-promotion is more than a marketing trend. It’s a strategic way to expand reach, strengthen credibility and create ...

Defining your brand values can be difficult. Putting them into practice in a meaningful way that doesn't seem lame, forced, or otherwise ham-fisted (read: handing out bobbleheads that represent your ...

Marketing has long struggled to establish a standard measurement for brand value. Quantifying emotional impact in consumers, using AI, could be the next major marketing trend. Companies like Equinox ...

Opinions expressed by Entrepreneur contributors are their own. Measuring brand value and equity is similar to shopping for a home as an investor. While many home valuations are based on intangibles ...