The only badge design that has been mostly unchanged since its inception is of the newest automobile brand today—Tesla.

For millions, purchasing a vehicle is one of the most significant transactions most people will ever make. Not only must new ...

Honda has announced it will be refreshing its brand identity in 2026, revealing an updated logo to usher in the brand's next wave of electric vehicles.

Not quite the real lore behind the Alfa Romeo badge, but it really does look like the snake is eating a little dude. Snakes are cool. I like all our snakey boys, and would like some future psychotic ...

It feels like every other month that some automaker is announcing a flashy rebrand — one that takes a distinctive logo with depth and weight and flattens all the life out of it, so it might be ...