Evergreen content is content with a long lifespan. It is also incredibly important for search engine optimization (SEO). In this article, you’ll learn everything you need to know about evergreen ...

Communicating with expertise and authority is a top priority and there’s no better starting point than outlining your content with a topic taxonomy as a way for creating content that has the best ...

Learn how to use keywords and topic selection tools to inform your content marketing strategy and boost the SEO performance of your most valuable webpages. The industry is rapidly moving from a ...

Finding and sharing content with your audience is a great way to engage with them. It also a great way to establish thought leadership, so that when they're ready to make a purchase you'll be one of ...

It’s well known that the quality of your content plays a major role in search engine optimization (SEO), but determining what makes content valuable can be trickier. What’s valuable to one person may ...

CEO and Founder of Sosemo, an award-winning digital marketing agency that specializes in search marketing and paid social media marketing. You can achieve meaningful ROI through stand-alone SEO ...

When setting out to write, most people have a topic in mind. But you need to organize your thoughts and do more research before you press "publish." For content marketers, a common goal is to rank for ...

AI is coming for your organic search traffic. More people are turning to ChatGPT for quick answers, and AI Overviews are rapidly improving at delivering the kind of fast, surface-level information ...

Tell me if this sounds familiar: You pour your heart and soul — not to mention time and resources — into a piece of content only to have its traffic fizzle out after a few weeks or even days. You ask ...