Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Across business sectors, the need for digital transformation ...

With the latest advancements in data capturing and data processing technology, we have the ability to track the digital world and optimize our marketing efforts at a deeper level than ever before.

If you want to understand what’s working on your website or app, you need solid data, because guesswork won’t cut it. The best digital analytics tools can help you track user behavior, spot problem ...

Digital friction can be thought of as the micro-stalls, misclicks, and rework that quietly accumulate into lost productivity ...

SAN FRANCISCO, August 04, 2025--(BUSINESS WIRE)--Amplitude, Inc. (Nasdaq: AMPL), the leading digital analytics platform, today announced it has been named both a Leader and a Customer Favorite in The ...

Gartner wrapped up the Data & Analytics Summit Americas 2021 virtual event this week with a lively overview of top trends for enterprises to watch. Overall, Gartner analysts saw pressing trends around ...

Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing ...

For product leaders, Digital Experience Analytics (DXA) has provided a transformative shift. It has freed them from the relentless cycle of crisis management, allowing them to focus on implementing ...

Organizations that thrive on change use data and analytics as a competitive asset. They adapt quickly and predict trends by continuously curating and analyzing data and developing insights that drive ...

Few fields change as fast as digital. New channels, new methods, new business models — and all of it demands new methods of measurement and analytics. As new technologies and practices disrupt the ...