Most marketing campaigns are designed to generate revenue. The strategy may be to attract new clients or get more business from current clients, but the overall goal is to increase sales of your ...

You may have heard of relationship marketing, where you sell by forging connections with your customers. Transactional marketing is the opposite: Instead of worrying about relationships, your ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Opinions expressed by Entrepreneur contributors are their own. Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distribute it to the people ...

Opinions expressed by Entrepreneur contributors are their own. Your prospective customers are bombarded by advertisements every day, with each brand claiming to meet their needs best. Joining this ...

So you have a big promotion planned, and you want to advertise it with Google Ads. What’s the best way to do it? For many advertisers, the one (and only) thing they’ll do is update the headline and/or ...

Gary Sacks receives funding from the National Health and Medical Research Council (NHMRC), Australian Research Council (ARC), and the National Heart Foundation of Australia. Alexandra Jones receives ...