Can’t be troubled to go out and buy blades? Gillette gets it. Now all you have to do is send a text. Gillette is letting guys re-up on razor cartridges with its newly revamped shave club: Gillette On ...

Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...

September 16, 2005 The US$2 billion dollar shaving market was energized yesterday when market-leader Gillette announced it will introduce a five blade razor. Apart from being the first five blade ...

Gillette Co. Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have mustaches and beards.

Gillette's new FlexBall razor may be the first razor designed to eliminate craning your neck and making dumb faces while shaving. Rather than cram more blades to its shaving cartridges, Gillette ...

For years, innovation in men’s razors seemed to center on adding more blades. More recently, with the advent of upstarts like Dollar Shave Club and Harry’s, the focus has shifted to affordability.

Gillette further advances idea that a man’s grooming tools should be as unique as he is because “One Size” does not fit all BOSTON--(BUSINESS WIRE)--Gillette today pilots a new concept designed to ...

Every couple of years, Gillette reveals the latest breakthrough in shaving technology. That has often involved adding more blades to its razors. More blades must equal a better shave, right?! One, two ...

It is only recently that I have come to accept that, despite my deepest wishes, I will never be able to grow a dope lumberjack beard. Whenever I try–and I have tried!–my facial hairs sprout in an ...