Alignment technology on golf balls has made huge advances in recent years and now Titleist have introduced Soft AIM 360 on two of their offerings, the AVX and Tour Soft. AIM stands for Alignment ...

Specs: AVX is a low-flying, low-spinning premium ball with soft feel and added greenside control; Tour Soft offers soft feel with faster core tech and reformulated cover for all-around performance Who ...

The sidestamp found on the golf ball serves a number of different purposes. It lets you know what model you’re using, which is especially important for competitions when the one-ball rule is in effect ...

My putting has been less than desirable the past few rounds I played, as I was scrambling to see any consistency with the flatstick. But with a little focus and a brand new approach to practicing, ...