Campaign Asia

Of fandom, kawaii, and marketing: Hello Kitty turns 50

It’s hard to tell at first glance, but Hello Kitty is…well, she’s a lot of things. A mouthless blob. Not a cat, nor Japanese—she’s a girl from the leafy London suburbs, a perpetual third grader, five ...
朝日新聞社

At 50, Hello Kitty is as 'kawaii' and lucrative as ever

TOKYO--Hello Kitty turns 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character's fictional birthday has brought museum exhibits, a theme park spectacle and a national ...
The Independent

Hello Kitty at 50: The rise and rise of the kawaii character and why you see it everywhere

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...
Washington Times

At 50, Hello Kitty is as ‘kawaii’ and lucrative as ever

TOKYO — Hello Kitty turns 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character’s fictional birthday has brought museum exhibits, a theme park spectacle and a ...