'It doesn't matter how old you are,' says Glam Xpress make-up artist Sandra Hadi. 'Anyone and everyone can wear it.' For those not up to speed with Japanese teen trends, Kawaii is all about looking ...

Kawaii, often associated with fashions and character goods, is a representative aspect of Japan’s pop culture in the spotlight now. But kawaii is a difficult concept to convey, and the author has ...

For months, TikTok users couldn’t go on the app without hearing this addictive song. “If I back it up, is it fat enough? When I throw it back is it fast enough? When I speed it up, can you handle that ...

It’s no secret that Japan is seriously into cuteness. Accordingly, in most situations, deeming something kawaii, or cute, is seen as high praise. This is especially true when it comes to women.

With digital overload and constant stress dominating life, soft colours and whimsical objects work like visual therapy. That’s what Kawaii interiors aims to do. When GS Shruti (@shrustudies), a ...

It's joined the league of sushi, samurai and kimono: the word kawaii is now part of the global consciousness, with enthusiasts from Seattle to Stockholm embracing Japan's take on cuteness. Although ...