In the modern day, with the evolution of technology and growth of the digital spectrum, everything is accountable, transparent and reportable. The Internet has given brands a new way to build capital ...

KANSAS CITY — Entrepreneurs have awaited the return of in-store sampling, long regarded as a valuable tool for driving brand awareness and reaching new consumers. But over the past year as the ...

Amazon is experimenting with product samples as a paid service for CPG brands looking to increase sales. Maybelline and Folgers are two brands that have been sending product samples out to customers, ...

We’ve done product sampling for a number of clients, and it’s a very effective way to influence buying behavior for a brand. An Arbitron* study indicates that 2/3 of people will take a free sample ...

USDA Food Safety & Inspection Service (FSIS) is announcing changes it will make in its procedures for Listeria monocytogenes(Lm) product sampling programs in ready-to-eat meat and poultry products.

New research has led to a model that assesses the short- and long-term effects of in-store product sampling on sales of both the products offered on sample and competitive products. In big box stores, ...

It would be intuitive to think that companies in the business of providing product samples to consumers on behalf of consumer brands and retailers would have been largely upended by the Covid pandemic ...

TORONTO--(BUSINESS WIRE)--Mercatus, a leading provider of grocery eCommerce solutions, and Swish Brand Experiences, an emerging marketing technology company, are delighted to announce an impactful ...

Advertisers serve ads to try and sell products. But what if they skipped over the ad completely and instead just handed products straight to the consumer? That’s the idea behind Swish, a startup that ...

Learn how acceptance sampling improves quality control by evaluating random samples. Discover its methods, benefits, and historical significance in manufacturing.