Smithsonian Magazine on MSN
Why do we love movies? This new 'smart' movie theater tracks viewers' brain waves and heart rates to find out
For decades, movie studios have relied on advance screenings to gauge how audiences respond to in-development films, with ...
There's a new movie tracking app in town, with a twist for squeamish horror fans. Binge leverages Apple's Live Activities feature to warn viewers about jump scares in horror movies. This seems to work ...
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