Some PPC guides suggest you could get a successful PPC program up and running in just a few hours. But the reality isn't so simple. Recently, I came across a couple of online PPC guides that suggested ...

With recent economic changes, many marketers are finding themselves back in charge of PPC. Here are some dos and don’ts to help you get your footing. Over the past weeks, we’ve seen major economic ...

Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t thought of or need a reality check before they’re truly ready ...

It’s time to delve into social media ads. You know the type: each leading social platform has its own native PPC advertising program (or programs). So is it the same sort of internet marketing as ...

Domain Advertising has launched a new product which may well be the future of PPC. The new product rolled out by DomainAdvertising.com, for domain parking, uses new contextual algorithms and image ...

The Insurance Services Office’s (ISO) Public Protection Classification (PPCâ„¢) program has experienced significant changes in the past couple of years. The most important change occurred in July 2013 ...

A pay-per-click (PPC) program can be one of the most beneficial aspects of your marketing strategy. When done right, it can help drive traffic, grow revenue and offer helpful insights into your target ...

JERSEY CITY, N.J., July 17, 2018 - ISO, a Verisk (VRSK) business, has enhanced its Public Protection Classification (PPC ®) program with the inclusion of location data for an additional 700,000 U.S.

Ben Pfeiffer is the President and CEO of Rank Smart Search Marketing, an organic search engine optimization and marketing firm. He is an industry veteran, writer, and speaker with over 12 years ...