WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Playtex Bras, one of America’s best-selling bra brands, is launching its most comprehensive marketing effort with a new campaign, Be Uniquely You. The campaign ...

Playtex is updating colors and designs to attract more Millennials In a down market%2C Millennials are the only segment with double-digit sales increases Millennials may be slightly bustier than the ...

Years ago I used to be a newspaper carrier for a local daily newspaper. One of my older customers had a son who worked in the marketing department for General Mills, and on more than one occasion ...

HanesBrands introduces Maidenform and Playtex products in step with the body positive movement WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Body positive women, led by vocal millennials, are prompting ...

Walk down the “feminine products” aisle in any pharmacy and you’re likely to come across a lot of soft pastels. Packaging design from many of the biggest companies in the tampon industry rely on what ...

There's no better feeling than taking off your bra after a long day. No wonder: Skin irritation, tightness and scratches from exposed underwires are just a few pet peeves of bra wearers. And shopping ...

Taking your bra off at the end of the day is one of life's greatest pleasures, right? It makes sense: Skin irritation, tightness and poking from underwires aren't a fun time. And shopping for a bra ...

Nothing can ruin your day like an uncomfortable bra, especially one that has a pesky underwire digging into your skin. Luckily, there are a slew of wire-free options that provide the coverage and ...

The torture of an ill-fitting bra. The annoyance of a colleague's eyes slowly moving south during a conversation. The toll gravity takes on "the girls." Playtex is exposing the candid conversations ...

Underwear and lingerie brands Wonderbra and Playtex have changed hands after their owner, DBApparel, was bought out for £320m by US T-shirt company Hanes. DBA has been owned by private equity group ...

SAN FRANCISCO (MarketWatch) -- Playtex Products Inc. said after the closing bell on Wednesday that it has sold its non-core brand assets -- including Baby Magic, Ogilvie, Binaca and Chubs -- to Cenuco ...