Overview AI ROI goes beyond cost savings, reflecting how work, decisions, and culture changeMeasuring AI ROI requires continuous baselining, attribution, and re ...
The marketing team at Brand A delivers a campaign with an ROI of 1.6x. The team at Brand B return 2.0x. Which company has the happiest CFO? This scenario I teach at adchool, highlights the fundamental ...
Promoting college ROI since 2011. First, it didn’t account for the cost of attending college or the opportunity cost of not working full time. Second, it made no attempt to correct or control for self ...
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