Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...

Editor’s Note: Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI marketing tool Attentive. Thanks to the tool’s ability to send ...

Discover the best marketing automation tools for enterprises in 2025 that leverage AI, streamline workflows, and enhance customer engagement. Explore our comprehensive guide to optimize your marketing ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

LiveRamp (NYSE: RAMP) today introduced new AI tools to its platform, including new agentic AI solutions that leverage the power of its data collaboration network to deliver superior customer outcomes.

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

Access thousands of our segmentation online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go ...