Marketing and Public Relations, although historically distinct subfields within the broader field of Communication, share a ...

Diplomacy has always been an extension of communication. It is the institutionalized practice of representing intent, signaling commitment and interpreting behavior in environments of uncertainty.

To achieve success, organizations of all sizes across industries need to be adaptable to change. While change is constant in almost every organization, managing change is easier said than done.

Saudi Arabia’s public relations sector is keeping pace with these global developments with strong momentum, supported by the rapid digital and economic transformation under Saudi Vision 2030, which ...