Sedef Salingan Sahin will lead digital transformation efforts, including in marketing, while CMO Manolo Arroyo’s remit will ...

Coke has expanded its CMO remit and appointed a former marketer as its first chief digital officer as part of a broader ...

Inter Milan have announced a new commercial partnership with Coca-Cola, with the global brand becoming the club’s Official ...

Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being desirable on their own terms.

The Coca-Cola Company announced a series of leadership changes designed to accelerate digital transformation and strengthen ...

A detailed look at Coca‑Cola’s financial performance, portfolio strategy, Costa Coffee challenges and the company’s shift ...

As a new CEO steps in, Coca-Cola is shaking up its leadership team, including a new position centered around its digital ...

Six decades after the original rolled out in style, the Dodge Charger remains one of the most celebrated nameplates in the ...

Coca-Cola is reshaping its leadership team to accelerate its digital transformation, a move that comes as Henrique Braun ...

As the books grew famous, the real Christopher Robin (who actually went by the nickname Billy to his family) struggled with ...

Coca-Cola might be the most well-known soda on the planet, but that doesn't mean it was the first. Here are several sodas ...

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...