2.6M views · 10K reactions | Wherever you choose to fly, we make it a stunning experience. | Delta Air Lines | Facebook

491K views | Delta Air Lines on Reels | Facebook

Delta Air Lines on Reels | Facebook

What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing to spend. About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise that to 20 percent by year’s end, President Glen Hauenstein said on an earnings call last week. During an Investor Day presentation in November, Hauenstein described the new AI pricing technology as a “super analyst,” calling it a “full reengi