"If you want a perfume that smells like this..." Fulton is our tribute to Atlanta—a city that is ever striving, and ever rising. It opens with a bright twist of Mandarin and the richness of Black Plum, spiced by White Peppercorn. At its heart, the fragrance unfolds into warm Saffron and glowing Amber Resin, softened by the lush elegance of Vanilla Orchid. The base brings a grounding finish of Earthy Cistus, Cedarwood, and the quiet smolder of Guaiacwood. The result is a fragrance that’s smooth y

Fulton & Roark fragrances are unlike anything else you have experienced, because they were born from a unique creative mindset. Our devotion to “American Fine Fragrance” means that we’re not looking to the French or other European fragrance houses for inspiration. We start with the places here in the U.S. that inspire us. We use unexpected ingredients, techniques, and formats to create iconic statement fragrances that are all their own. | Fulton & Roark

This week, as we near the end of our 20 Years of Fulton celebration, we’re taking it back to where it all began. 💙 In this video, Daniel shares the story of the early days — how a simple dream, a love for teaching, and a whole lot of determination sparked the beginning of Fulton Swim School. It couldn't have been achieved without the support of the local community in Pukekohe. 🏊‍♂️✨ From those humble first lessons to the incredible community we have today, it’s a reminder that every great jour